From 3:30 onwards we get a first look at the theater. The raised seating base looks a good distance from the front of the room. Maybe an odd perspective effect from the camera? We’ll see.
Applications increasingly have plugin and extension architectures. Everything’s a platform, and platforms need developers to succeed. So, you need stories that will resonate with your target developer’s worldview.
Your stories must be true. Developers can spot lies and it’s easier than ever to spread bad news, such as on Facebook. Not to pick on Facebook, but they serve as an example of conflict between a platform vendor and developers.
Facebook is a platform for third-party applications. And not just for games; you’ll find a range of business and marketing applications as well. After all, with Facebook’s massive user base there’s money to be made.
Success in today’s software industry means telling stories that resonate with your audience’s worldview. Bruce Nussbaum’s article Facebook’s Culture Problem May Be Fatal shows what went wrong when Facebook chose to tell a new story inconsistent with the worldview of their core users.
Video is great for spreading stories and will play an important role here on StoryComplete. I now have my video workflow set up, so here’s the first video: a short introduction to StoryComplete for the About page.
Update: I am now showing the YouTube versions of the videos to ensure the widest coverage. I have therefore removed the links to the downloadable self-hosted versions of the videos for the time being.
By default the embedded video player starts with the SD video. To view the HD version click on the HD link in the top right corner of the player. Swapping from SD to HD restarts the video from the beginning.
Hi, I'm Andrew Biss and welcome to StoryComplete, a blog I launched in March 2010 to help
sidelined software companies re-enter the game and win.
I've now retired this blog, but left it up as someone might find it useful.
ISV Marketing blog
If you're in the software business you might like ISV Marketing, a blog I launched in August 2010 to deliver practical marketing tips for ISVs. Please come on over and take a look around. Thanks!
