StoryComplete.com: Blog for ISVs on marketing by storytelling is retired
Welcome to Story Complete, my blog for strategy consultancy ISV Focus to help independent software vendors (ISVs) sidelined by innovation and new players entering the game to acquire the new strategy and marketing skills they need to get back onto the field, re-enter the game and win. I’ve now retired this blog, but if you’ve got any questions then please add your comment to the relevant article, or get in touch with me direct.
What’s Story Complete?
Story Complete is a blog for independent software vendors (ISVs) on marketing by storytelling. Andrew Biss wrote Story Complete for practice in blogging regularly. Learn more.
Tech Presenting is a blog helping technical presenters incite audiences to take action. After all, without action it’s just entertainment!
I curate tips and tricks, examples and resources using the lessons I’ve learned giving hundreds of software industry presentations.
What’s ISV Focus?
ISV Focus is a strategy consultancy helping independent software vendors (ISVs) respond to new opportunities.
I apply fresh thinking to conjure practical ideas and solutions based on my experience in VP-level positions at software companies in the UK, US, France and Germany.
The latest video released by 37signals shows the build-out of their new office space is coming along nicely.
Carrying on from the previous episode, the latest video from 37signals shows the build-out of the new office. From 3:3:30 onwards we get a first look at the theatre. The raised seating base looks a good distance from the front of the room. Mayban odd perspective effect from the camera? We’ll see.
Platforms need developers to succeed, so you need stories that resonate with developer’s worldview. Stories that you live to make true.
Your stories must be true. Developers can spot lies and it’s easier than ever to spread bad news, such as on Facebook. Not to pick on Facebook, but they serve as an example of conflict between a platform vendor and developers.
Facebook is a platform for third-party applications. And not just for games; you’ll find a range of business and marketing applications as well. After all, with Facebook’s massive user base there’s money to be made.
