About Story Complete

StoryComplete.com is a blog (now retired) for independent software vendors (ISVs) on marketing by storytelling. Andrew Biss wrote Story Complete to gain experience in blogging regularly.

Playing field bench — Rather than sitting on the sidelines and watching the game from the bench, software companies need to learn the new strategy and marketing skills required to get back into the game and win.

A blog for ISVs on marketing by storytelling

The Story Complete blog is about helping independent software vendors (ISVs) sidelined by innovation and new players entering the game to acquire the new strategy and marketing skills they need to get back onto the field, re-enter the game and win.

Andrew Biss introduces Story Complete, what it is about and who the blog is aimed at.

Writing Story Complete helped me better understand my success in diverse roles in the international software industry is due to my ability to help people facing complex business challenges to discover what to say, and then finding the best way to say it.

So, who’s Andrew Biss?

Hi, I’m Andrew Biss: Tech Presenting curator, founder of strategy consultancy ISV Focus and an experienced software industry executive.

I started my software industry career working as a developer in the financial services sector. A stint in consulting followed, where I championed using automated software tools to create business applications. I later held VP positions in strategy, marketing and engineering at software tool companies in the UK, US, France and Germany.

At strategy consultancy ISV Focus I help independent software vendors (ISVs) respond to new opportunities. I apply fresh thinking to conjure practical ideas and solutions.

I’ve given hundreds of technical presentations at all levels in the software industry and have learned that although getting audiences to take action’s hard, it’s not impossible. I share my experience by curating the best tips and tricks, examples and resources from the web at Tech Presenting.

Originally from London in the UK, I moved to Germany in 2000 and now live near Düsseldorf.

My personal blog is Andrew-Biss.com.

Explore

To get the lay of the land please consult the site map or wander around the archive.

My new blog for technical presenters

Our success as technical presenters depends on our ability to get audiences to take action. After all, without action it’s just entertainment!

I’ve given hundreds of technical presentations at all levels in the software industry and have learned that although creating action’s hard, it’s not impossible. I share my experience by curating the best tips and tricks, examples and resources from the web at Tech Presenting. Please join me.