StoryComplete.com: Blog for ISVs on marketing by storytelling is retired
Welcome to Story Complete, my blog for strategy consultancy ISV Focus to help independent software vendors (ISVs) sidelined by innovation and new players entering the game to acquire the new strategy and marketing skills they need to get back onto the field, re-enter the game and win. I’ve now retired this blog, but if you’ve got any questions then please add your comment to the relevant article, or get in touch with me direct.
What’s Story Complete?
Story Complete is a blog for independent software vendors (ISVs) on marketing by storytelling. Andrew Biss wrote Story Complete for practice in blogging regularly. Learn more.
I started my career working as a developer in the financial services sector, followed by a stint in consulting. I later held VP positions in strategy, marketing and engineering at software companies in the UK, US, France and Germany.
Originally from London in the UK, I moved to Germany in 2000 and now live near Düsseldorf.
Success as a technical presenter depends on our ability to get audiences to take action. After all, without action it’s just entertainment!
I’ve given hundreds of technical presentations at all levels in the software industry and have learned that although creating action’s hard, it’s not impossible.
I share my experience by curating the best tips and tricks, examples and resources from the web at Tech Presenting.
What’s ISV Focus?
ISV Focus is a strategy consultancy helping independent software vendors (ISVs) respond to new opportunities. I apply fresh thinking to conjure practical ideas and solutions.
The latest video released by 37signals shows the build-out of their new office space is coming along nicely.
Carrying on from the previous episode, the latest video from 37signals shows the build-out of the new office. From 3:3:30 onwards we get a first look at the theatre. The raised seating base looks a good distance from the front of the room. Mayban odd perspective effect from the camera? We’ll see.
Platforms need developers to succeed, so you need stories that resonate with developer’s worldview. Stories that you live to make true.
Your stories must be true. Developers can spot lies and it’s easier than ever to spread bad news, such as on Facebook. Not to pick on Facebook, but they serve as an example of conflict between a platform vendor and developers.
Facebook is a platform for third-party applications. And not just for games; you’ll find a range of business and marketing applications as well. After all, with Facebook’s massive user base there’s money to be made.
