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Articles (latest first)
- StoryComplete.com blog [RETIRED]: Marketing by storytelling for ISVs
- 37signals: Office and in-house theatre take shape
- 37signals: Theatre has a remarkable 37 seats
- Video classics: Developers, developers, developers, developers
- Facebook and privacy: When worldviews collide
- Video: First appearance on Story Complete
- Blog design: And then there was one
- Seth Godin: Inspired by “All Marketers Are Liars”
- Target audience: Seek belief; leave proof to CSI
- Apple: Get the meta-programming tools off my lawn!
- 37signals: Boring office video’s a story?
- Storytelling: Impossible when someone shouts “Fire!”
- Expensive lessons: Seismic change costs $540 million
- Clang compiler: Remarkable spell-checker
- Your problem: Obscurity, not piracy
- Tablets: Is your story fit to touch?
- Apple: A Unisys mainframe in Switzerland
- VaultPress: Paid-only story weaved into beta sign-up
- Dedication: Learn to say no in times of trouble
- Day 17: The story so far
- Spreading stories: Distinguish and cherish VIP users
- Worldviews: Code generator expectations
- Spreading stories: Get these 5 ducks in a row
- Deep stories: Create a tactile object
- Agile storytelling: Ship new content and moves on
- Storytelling: Build your personal brand
- Dust off your developers: We want to peek backstage
- Stories sell: Get good at shipping spreadable ones
- Spreading stories: Facts are forgettable by design
- Worldview: Embrace an existing one to be noticed
- Target audience: They’re waiting for you to show up
- Lessons: Selling tools to developers who hate tools
- Credibility: Not enough to approach prospects directly
- Advertising: Stop the economic nonsense!
- Demolish walls: Software developers and marketers
- StoryComplete.com blog: Marketing by storytelling for ISVs
- StoryComplete.com blog: Hello world!
Articles (by title)
- 37signals: Boring office video’s a story?
- 37signals: Office and in-house theatre take shape
- 37signals: Theatre has a remarkable 37 seats
- Advertising: Stop the economic nonsense!
- Agile storytelling: Ship new content and moves on
- Apple: A Unisys mainframe in Switzerland
- Apple: Get the meta-programming tools off my lawn!
- Blog design: And then there was one
- Clang compiler: Remarkable spell-checker
- Credibility: Not enough to approach prospects directly
- Day 17: The story so far
- Dedication: Learn to say no in times of trouble
- Deep stories: Create a tactile object
- Demolish walls: Software developers and marketers
- Dust off your developers: We want to peek backstage
- Expensive lessons: Seismic change costs $540 million
- Facebook and privacy: When worldviews collide
- Lessons: Selling tools to developers who hate tools
- Seth Godin: Inspired by “All Marketers Are Liars”
- Spreading stories: Distinguish and cherish VIP users
- Spreading stories: Facts are forgettable by design
- Spreading stories: Get these 5 ducks in a row
- Stories sell: Get good at shipping spreadable ones
- StoryComplete.com blog [RETIRED]: Marketing by storytelling for ISVs
- StoryComplete.com blog: Hello world!
- StoryComplete.com blog: Marketing by storytelling for ISVs
- Storytelling: Build your personal brand
- Storytelling: Impossible when someone shouts “Fire!”
- Tablets: Is your story fit to touch?
- Target audience: Seek belief; leave proof to CSI
- Target audience: They’re waiting for you to show up
- VaultPress: Paid-only story weaved into beta sign-up
- Video classics: Developers, developers, developers, developers
- Video: First appearance on Story Complete
- Worldview: Embrace an existing one to be noticed
- Worldviews: Code generator expectations
- Your problem: Obscurity, not piracy
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- Articles (26)
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- Craft your story (14)
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My new presentation blog
Getting audiences to take action’s hard, as I know all too well from giving hundreds of technical presentations. At Tech Presenting I help you give technical presentations that get audiences to take action. After all, without the action it’s just entertainment!