3 articles tagged ‘Community’
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Once upon a time it was lucrative to play the software industry game. We sold functionality at excellent margins. Annual maintenance was steady money for (rather) little work. Technology advanced at a manageable pace. The peer community dispensed recognition. Growth was steady and life was good.
But then the software game changed. In many niches FOSS has turned functionality into a commodity. SaaS upsets perpetual licensing, while annual maintenance is increasingly suspect. The community scattered as global players bought and consolidated. Innovation quickened. New business slowed.
- 37signals: Boring office video’s a story?
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37signals has strong opinions about work. But how should an office look if you’re an international team? That often works from home? With a 4-day week? That hates interruptions? For the moment, they’re not saying.
To tell a good story, keep the ending until, well, the end. You can see this in a series of videos from 37signals about their new offices.
- Target audience: They’re waiting for you to show up
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Don’t waste your time interrupting people not paying attention. Instead, focus on those few special people who are paying attention.
Those few special people are discussing your domain on forums, blogs and newsgroups. Your first job is to find and join these continuing conversations.
Don’t barge in, interrupt and start selling; that’s the best way of ensuring they’ll ignore you. Instead, start by listening for a while before contributing.
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