3 articles tagged ‘Noticeable’

VaultPress: Paid-only story weaved into beta sign-up April 2nd 2010

Because millions of users associate WordPress with free, the VaultPress team wove their paid-only story into their beta sign-up form.

A post about VaultPress on Mike Davidson’s blog reminds us that weaving a story into software can be easy. VaultPress is from the great team behind WordPress and is a real-time backup service for self-hosted WordPress blogs.

Most WordPress products are freemium. VaultPress is paid-only: a high-end product for high-end users. Or: VaultPress is for people whose worldview leads them to expect to pay for backups. That covers me, and I don’t consider myself a high-end user!

WordPress is very visible company with millions of users. Many of these will notice VaultPress and take a look. Because most users associate WordPress with free, the VaultPress team wove their story into their beta sign-up:

Spreading stories: Get these 5 ducks in a row March 28th 2010

You can’t spread your own story, just create a fertile environment, weave your story, give it its freedom and wish it a world of luck.

Stories are your best chance of getting your message to the people you need to hear it. Even so, the right story told to the right people is no guarantee your story will spread. You need 5 ducks in a row to have a chance of spreading:

Worldview: Embrace an existing one to be noticed March 21st 2010

Target people sharing a worldview, already paying attention to your domain. They notice newcomers; are you sure they’ll notice you?

We view the world differently based on our biases, assumptions, values and experience. Our worldview filters what we pay attention to; what we believe.

Our worldview underlies the story we tell ourselves about what’s happening. It drives the guessing machine we use to predict future events.

Your target audience is a cluster of people who share a worldview and who are paying attention to your domain. But, while they notice newcomers, will they notice you?

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