3 articles tagged ‘Podcasts’
- Video: First appearance on Story Complete
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I now have my video workflow set up, so here’s the first video: a short introduction to Story Complete for the About page.
Update: I am now showing the YouTube versions of the videos to ensure the widest coverage. I have therefore removed the links to the downloadable self-hosted versions of the videos for the time being.
By default the embedded video player starts with the SD video. To view the HD version click on the HD link in the top right corner of the player. Swapping from SD to HD restarts the video from the beginning.
- Storytelling: Build your personal brand
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Future employers won’t need you, but they might want you. Your product is now your skills and the stories to go with them.
Many B2B developers are anonymous workers in a software factory, with little or no connection to customers. Perhaps they get a customer visit here, or a user conference there; but typically not much more.
As products become software and the stories to go with them, previously backstage developers have a new role. Your target audience cares who produces your software, where they are and how they do it. These all contribute to the stories customers tell themselves about how they expect your product to make them feel.
- Dust off your developers: We want to peek backstage
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Audiences want to go backstage, meet developers and see how they work. But watch out: if you don’t live your story you’ll get caught.
Packaging and labelling carry much of the load for physical goods storytelling. You have it easier: your marketers and software developers can work together and weave your stories right into your software.
Who those developers are, where and how they work is part of your story. Your audience wants to peek backstage, just like developers love to watch insider videos of Google’s fancy offices.
Going backstage used to be expensive. Developers visited customers on-site, or prospects visited the labs. Both were one-offs and not reusable.
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