New design prefers content to sidebars. It’s built with the Thesis Framework but without the typical Thesis look.
I’m pleased to announce that Story Complete has a new design. As I hope you can see, it stresses the blog’s content and not the information found in most blog’s sidebars. If you’re seeing this post in your RSS reader then please pop over and take a look at the new Story Complete.
I changed to a 1-column design from the 2-column format used by most blogs. The post meta information is right of the post content; all other information in the page footer. This keeps the pages clean and highlights the content, which is, after all, why you’re here.
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You can’t spread your own story, just create a fertile environment, weave your story, give it its freedom and wish it a world of luck.
Stories are your best chance of getting your message to the people you need to hear it. Even so, the right story told to the right people is no guarantee your story will spread. You need 5 ducks in a row to have a chance of spreading:
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Future employers won’t need you, but they might want you. Your product is now your skills and the stories to go with them.
Many B2B developers are anonymous workers in a software factory, with little or no connection to customers. Perhaps they get a customer visit here, or a user conference there; but typically not much more.
As products become software and the stories to go with them, previously backstage developers have a new role. Your target audience cares who produces your software, where they are and how they do it. These all contribute to the stories customers tell themselves about how they expect your product to make them feel.
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