5 articles tagged ‘Spreadable’
- 37signals: Theatre has a remarkable 37 seats
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The heart of the new office space is a nice surprise. People will notice and remark on the number of seats and the story spreads.
I recently posted on the mystery 37signals created around their new offices. Well, blog posts revealing the floor plan, construction details and a video showing construction progress have solved the mystery.
A pleasant surprise to many 37signals blog readers was what lay at the heart of the new office space: a classroom-like theater!
- Tablets: Is your story fit to touch?
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Tablets are increasingly around when customers spread your story, so it’s time to start thinking about tablet-compatible content.
The Apple iPad and other tablets open attractive new channels for storytelling. Increasingly be a tablet will be around when your customer spreads your story.
Unlike notebooks, tablets are easily and naturally shared by passing them back and forth. Ideal for ad-hoc demos in the pub!
Check your website looks good in both portrait and landscape at tablet resolutions (1024×768 for the iPad). Check you’re using supported file formats. The Apple iPad doesn’t support Adobe’s Flash, so you’ll need to re-encode videos in H.264 format.
- Apple: A Unisys mainframe in Switzerland
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Apple launches the iPad today, so time to share my Steve Jobs story. It’s about the nearest I’ll ever come to working with him!
The story’s set 20 years ago when I was building cross-platform application development tools. Our customer’s worldview was that their applications would be running for decades. They expected to move from one platform to another as technology changed. They wanted to build platform-independent apps.
Customers liked hearing what others were doing. One story was about a customer in Switzerland using a Unisys mainframe as a server. Nothing unusual there. What made them remarkable, however, was that their clients were NeXT workstations from Steve Jobs’ Next Computer, Inc. Back then this sounded (and was) an exotic combination.
- Spreading stories: Get these 5 ducks in a row
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You can’t spread your own story, just create a fertile environment, weave your story, give it its freedom and wish it a world of luck.
Stories are your best chance of getting your message to the people you need to hear it. Even so, the right story told to the right people is no guarantee your story will spread. You need 5 ducks in a row to have a chance of spreading:
- Spreading stories: Facts are forgettable by design
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We don’t see that facts are holding us back. Facts can come later; start with stories. Facts are forgettable but stories are spreadable.
I’ll bet you clearly remember stories first heard as a child. Our minds are storytelling machines, helping us remember information with exquisite fidelity.
In stark contrast: how many bullets can you remember from the most recent presentation you sat through? I’ll hazard a guess that it’s not many. Or any?
Stories are easy to remember and good stories survive by spreading. Epic stories have survived for thousands of years, and are going strong today.
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