Because millions of users associate WordPress with free, the VaultPress team wove their paid-only story into their beta sign-up form.

A post about VaultPress on Mike Davidson’s blog reminds us that weaving a story into software can be easy. VaultPress is from the great team behind WordPress and is a real-time backup service for self-hosted WordPress blogs.

Most WordPress products are freemium. VaultPress is paid-only: a high-end product for high-end users. Or: VaultPress is for people whose worldview leads them to expect to pay for backups. That covers me, and I don’t consider myself a high-end user!

WordPress is very visible company with millions of users. Many of these will notice VaultPress and take a look. Because most users associate WordPress with free, the VaultPress team wove their story into their beta sign-up:

VaultPress can only disappoint if you expect a frvice. Much better to let you know right now that this isn’t the product for you. No tears at bedtime.

Tags

Attention, Audience, Expectations, Noticeable, Stories, VaultPress, Weaving, WordPress, Worldview

My new blog for technical presenters

Our success as technical presenters depends on our ability to get audiences to take action. After all, without action it’s just entertainment!

I’ve given hundreds of technical presentations at all levels in the software industry and have learned that although creating action’s hard, it’s not impossible. I share my experience by curating the best tips and tricks, examples and resources from the web at Tech Presenting. Please join me.